Cookie Policy

The data we collect using cookies helps us understand our customers better so that we can provide a more focused user experience. Using the knowledge of your previous visits to our website, Pearson can enhance subsequent visits by tailoring our content to match your requirements.

We use cookies principally because we want to make our websites user-friendly, and we are interested in anonymous user behaviour. Generally our cookies don't store sensitive or personally identifiable information such as your name and address or credit card details. In the unlikely event that our websites use cookies to store personal information about you, Pearson encrypts the personal data to prevent unauthorised use by anyone else.

Here's a list of the main types of cookies we use, and what we use them for.

  1. Strictly Necessary Cookies: These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Because these cookies are strictly necessary we do not need to ask for your consent to use them.
  2. Performance Cookies: These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. Some of these are analytics cookies, set using third party web analytics software, which allow us to understand more about how our website is used. For example, like many companies we use Google Analytics to help us monitor our website traffic. These cookies don’t collect information that identifies a visitor.  All information these cookies collect is aggregated and therefore anonymous and does not affect your privacy. It is only used to improve how a website works. We might also use these cookies to highlight Pearson products or services which we think will be of interest to you based on your use of our websites. 
    By using Pearson’s website you agree we may place these types of cookies on your device.
  3. Functionality Cookies: These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, these cookies can be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
    By using Pearson’s website you agree we may place these types of cookies on your device.

Pearson’s cookies typically contain:

  • A unique name set by the site that generated it
  • A value – the information within it that recalls your previous activities
  • An expiration date, which determines how long the cookie will remain active in your browser before being automatically deleted.